NHS Inform Hepatitis Helpline
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On the 1st of July 2015 Hepatitis Scotland launched a new hepatitis C awareness raising animation titled Ewe At Risk? (#EweAtRisk). This short animation video is designed primarily to raise awareness of hepatitis C and blood borne viruses among 18-25 year olds, particularly through sharing needles and other injecting equipment – whether for use in injecting illicit drugs, new psychoactive substances, or performance and image enhancing drugs such as steroids – with a strong prevention message directing people to Hepatitis Scotland’s comprehensive hepatitis C website.
The video was launched via a social media Thunderclap on Twitter and Facebook with 109 organisations and individuals posting the video to their social media sites, giving the campaign a social media reach of over 125,000 people. The release was supported by various NHS boards, NHS Inform, Scot Gov Health, the Scottish Council for Voluntary Organisations, the Terrence Higgins Trust, the Hepatitis C Trust and Waverley Care, amongst many others.